Have you seen the new Starbucks book, Onward, by founder Howard Schultz?
My husband came home with the special partner edition (see pic above) and I can’t wait to read it. I love the tagline:
How Starbucks fought for its life without losing its soul.
You may also be interested to know that all of Howard Schultz’s proceeds from the sale of Onward will be donated to the Starbucks Foundation, founded in 1997 to support the company’s commitment to community and the CUP Fund, founded by partners (Starbucks employees) to provide financial relief to partners facing emergency situations that have unexpectedly impacted their life.
If you’re still on the fence about whether or not to read, much less buy, this book, just take a look at what leadership and business guru Warren Bennis has to say about Onward:
“Through the lens of his personal leadership journey, with all of its dizzying ups and agonizing downs, Howard Schultz has written, with aching honesty and passion, the single most important book on leadership and change for our time and for every generation of leaders. This book is not just recommended reading, its required.”
Are you planning on picking up Onward? Let me know what you think if you read it!