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If you’re looking for the next Lilly Pulitzer sale, you’ve come to the right place! I’ve been shopping Lilly Pulitzer sales for years, and I’ve learned a thing or two about when to find the best deals.
While Lilly Pulitzer used to have just two major sales a year, that’s no longer the case. Between the After Party Sale (now known as the Sunshine Sale), surprise sales, and even Black Friday deals, there are more opportunities than ever to save on your favorite Lilly styles.
That’s why I’m keeping track of the Lilly Pulitzer Sale Schedule for 2026, including past sale dates and what we might expect next.
Bookmark this page because I’ll update it as new Lilly Pulitzer sales are announced!
When Is the Next Lilly Pulitzer Sale?
The next Lilly Pulitzer sale date has not yet been officially announced.
The most recent confirmed Lilly Pulitzer Sunshine Sale took place October 13-15, 2026, with select styles on sale online and in participating stores.
If history is any indication, we’ll want to watch for possible Black Friday promotions in November and another major Sunshine Sale around the beginning of January.
Of course, Lilly has been surprising us with more frequent sales lately, so don’t be shocked if another one pops up before then!
Shop Current Lilly Pulitzer Offers
Lilly Pulitzer Sale Schedule 2026
I’ve been tracking Lilly Pulitzer sale dates for years to see if there’s a pattern. While we can’t predict exactly when every sale will happen, looking at previous dates can give us a pretty good idea of what to expect.
Here are the 2026 Lilly Pulitzer sale dates I’ve tracked so far:
| Sale Dates | Lilly Pulitzer Sale |
|---|---|
| January 5-7, 2026 | Sunshine Sale |
| June 5-8, 2026 | Sunshine Sale promotion |
| July 11-15, 2026 | Sunshine Sale |
| August 22-23, 2026 | Sunshine Sale in participating stores |
| August 24-26, 2026 | Online Sunshine Sale dates previously reported |
| October 13-15, 2026 | Sunshine Sale |
| November 2026 | Black Friday sale possible, dates not announced |
| January 2027 | Sunshine Sale historically expected, dates not announced |
These dates include confirmed past events and anticipated sale periods. Future sales are not guaranteed until Lilly Pulitzer officially announces them.
When Does Lilly Pulitzer Have Sales?
Traditionally, Lilly Pulitzer held two major annual sales, one in January and another around September.
The January After Party Sale was always the one I looked forward to most. And if you’ve ever shopped one, you know why!
But Lilly has changed things up over the past few years.
We’re now seeing Sunshine Sales throughout the year, along with smaller promotions, special discounts, and seasonal surprises.
Based on previous Lilly Pulitzer sale schedules, these are the times I would keep an eye on:
- January: Traditionally one of the biggest Lilly Pulitzer sales of the year
- Spring: Occasional spring sales and limited-time promotions
- June and July: Summer Sunshine Sales and surprise markdowns
- August and September: Late-summer and end-of-season sales
- October: Possible fall flash sales
- November: Black Friday and holiday promotions
Just remember, this isn’t an official Lilly Pulitzer sale calendar. These are patterns I’ve noticed from tracking the sales over the years.
Previous Lilly Pulitzer Sale Dates
Want to know when the sales happened in previous years? Here are the dates I’ve tracked.
Lilly Pulitzer Sale Dates 2025
- January 6-8: Sunshine Sale
- September 6-7: In-store sale
- September 8-10: Online sale
- October 18-21: Fall sale
- November 25-December 2: Black Friday promotion with 30% off
Lilly Pulitzer Sale Dates 2024
- January 3-5
- April 5-7
- June 26-28
- September: Fall sale
Lilly Pulitzer Sale Dates 2023
- January 5-6
- April 14-16: Spring Fling Sale
- June 28-30: Splash Sale
- September 9-10: In-store shopping for eligible Club Lilly members
- September 12-14: Online sale
- November 21-27: Holiday promotion
Lilly Pulitzer Sale Dates 2022
- January 3
- April 18
- September 12-14
Lilly Pulitzer Sale Dates 2021
- January 2-5
- September 12: Select stores
- September 13-14: Online
Looking at all those dates, you can see why I don’t recommend paying full price unless you absolutely have to!
What Is the Lilly Pulitzer Sunshine Sale?
If you’ve shopped Lilly for a while, you probably remember the famous After Party Sale.
Well, the Sunshine Sale is essentially the newer version of that beloved Lilly Pulitzer shopping event. During these sales, I’ve seen discounts of 50% to 70% or more on select styles.
And we’re not just talking about things nobody wanted. I’ve scored some of my favorite Lilly pieces during these events.
If you’re new to these sales, I’ve written more about what the Lilly Pulitzer Sunshine Sale is, including how it works and what to expect.
How to Get the Best Deals During a Lilly Pulitzer Sale
I love Lilly Pulitzer, but I don’t always love the price tags. That’s why I try to be strategic about what I buy and when.
Here are a few of my favorite ways to save.
1. Try On Your Favorite Styles Before the Sale
This is probably my biggest Lilly Pulitzer shopping tip! Many Lilly Pulitzer sale items are final sale, so you don’t want to guess your size and end up with something you can’t return.
I’ve found that my size can vary quite a bit depending on whether I’m shopping for dresses, tops, or pants.
You can see some of my favorite pieces, sale prices, and sizing tips in my Lilly Pulitzer sale try-on guide.
2. Shop Early, But Know What You Want
When the big Lilly Pulitzer sales start, some of the most popular styles and sizes can disappear quickly. I recommend browsing ahead of time, figuring out what you actually need, and making a wishlist.
I’ve also had great luck shopping through the Lilly Pulitzer app. During one Sunshine Sale, I was able to get into the app much faster than I could shop on my computer!
Want more tips? Read my complete guide on how to shop the Lilly Pulitzer After Party Sale.
3. Don’t Forget Lilly Pulitzer Gifts with Purchase
Here’s something else you should know about shopping Lilly Pulitzer: You don’t always have to wait for a sale to get something extra!
I’ve been tracking free Lilly Pulitzer gifts with purchase for years.
From bags and accessories to special seasonal gifts, Lilly frequently offers free items when you spend a certain amount. Sometimes it makes more sense to wait for a gift with purchase than to buy something simply because it’s marked down.
(And occasionally, I’ve even spotted previous gifts with purchase available during later sales!)
4. Check Other Retailers
You might be surprised to learn that Lilly Pulitzer deals aren’t always limited to the official Lilly website. I’ve found Lilly pieces at department stores and discount retailers, sometimes at prices that rival their own sales.
Just make sure you’re comparing the same styles and prints before deciding which deal is best.
Does Lilly Pulitzer Have a Black Friday Sale?
Yes! Although Black Friday wasn’t traditionally a major Lilly Pulitzer shopping event, that seems to be changing.
In 2025, Lilly Pulitzer offered 30% off during a promotion that ran from November 25 through December 2.
Will we see another Lilly Pulitzer Black Friday sale in 2026?
It’s possible, but I wouldn’t count on it until the official announcement. I’ll add the dates and details here as soon as they’re confirmed.
Is the Lilly Pulitzer Sale Online or In Stores?
It depends on the sale.
Some Lilly Pulitzer sales are online only, while others take place both online and in participating retail stores. In the past, certain stores have even offered earlier access than the website.
I always suggest checking your local Lilly Pulitzer store before making a special trip, especially since independently owned Signature Stores may have different participation rules.
You can also sign up for Club Lilly and turn on notifications in the Lilly Pulitzer app so you don’t miss an announcement.
Is It Worth Waiting for the Next Lilly Pulitzer Sale?
That depends on what you’re shopping for. If you’re looking for a specific dress for an upcoming wedding, vacation, or special event, you might not want to take the chance of it selling out.
But if you simply love Lilly’s bright prints and timeless styles, waiting for the next Sunshine Sale can save you a significant amount of money.
My favorite purchases have always been pieces I know I’ll wear again and again. For me, that often means a classic Elsa top, a flattering dress, or something I can wear both on vacation and at home.
And trust me, when you find one of your favorite Lilly styles at a fraction of the original price, it’s worth the wait!
Bookmark This Lilly Pulitzer Sale Schedule
I’ll continue updating this Lilly Pulitzer sale calendar as new dates and promotions are announced.
In the meantime, browse current Lilly Pulitzer Deals or check out my Lilly Pulitzer sale previews and favorite pieces.
And I’d love to hear from you!
What’s the best deal you’ve ever scored during a Lilly Pulitzer sale? Tell me in the comments below. I always love hearing what other Lilly lovers find!
Last updated: October 21, 2026
