What is The Lilly Sunshine Sale?

by Sami

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What is the Lilly Sunshine Sale? It seems it’s the newest version of the Fall Lilly Pulitzer After Party Sale!

If you love Lilly P, you know they only offer sales twice a year. The biggest is the Lilly Pulitzer After Party Sale which typically happens every January.

When is The Lilly Sunshine Sale?

We typically see a smaller version of APS in September. But the new Lilly Sunshine Sale just happened September 12-14, 2021.

How to Shop the Sunshine Sale

In addition to shopping the Sunshine Sale in participating stores, you’ll want to get ready to shop in multiple ways online.

I typically prefer shopping Lilly sales on my laptop. But if you want to be the first to get all the sale updates and new drops, make sure you download the Lilly Pulitzer app.

What Happened to the After Party Sale?

Honestly, I don’t know. I know the website says the Lilly Sunshine Sale is formerly known as the Lilly Pulitzer After Party Sale, so only time will tell.

Whatever it’s called, I can’t imagine Lilly would do away with their iconic sale after New Year’s.

Lilly Sunshine Sale 2021 Details

  • WHAT: formerly known as the After Party Sale, this Lilly Pulitzer sale only happens a couple times each year
  • WHEN: September 12-14, 2021
  • WHERE TO SHOP: LillyPulitzer.com
  • SAVINGS: usually between 50-75% off

As with any Lilly Pulitzer sale, I always recommend going to your local Lilly store to make sure you try-on things before the sale. All online purchases are final sale, so you need to know what size you wear in your favorite styles.

It’s also good to have an idea of what you’re wanting to buy before the sale starts. Because shipping is free with orders of $25 or more, I also recommend checking out often. If you leave something in your tote, chances are it won’t stay in there long before selling out.

Lilly Pulitzer App or Lilly Pulitzer Online?

On the morning of the sale, I got in the Sunshine Sale within minutes on the Lilly Pulitzer App. However, I had to wait almost 50 minutes on LillyPulitzer.com on my laptop.

Wait time on the Lilly Pulitzer App when joining the sale right at 8 AM ET: 1 Minute (only 93 guests ahead of me)

Wait time on the LillyPulitzer.com when joining the sale right at 8 AM ET: 1 Hour+ (55502 ahead of me)

While I prefer shopping on my laptop because it lets me see details more clearly, if I had waited that long, I would have missed out on some of my top styles.

Quick Links to my Favorite Lilly Styles

If you want to start shopping without too much hunting, here are quick links to some of my favorite Lilly Pulitzer styles, categories and colors:

Favorite Lilly Items

Top Lilly Categories

Favorite Lilly Colors

Sometimes I just search for specific colors during the sale because I know they will go with the other pieces I have and they are timeless. Keep in mind, typical colors have different names in the Lilly Pulitzer world:

My other favorite Lilly colors that seem to keep coming back are:

  • Prosecco Pink
  • Twilight Blue
  • Royal Purple
  • Picante Coral
  • Bordeaux Berry
  • Spruce Green

Lilly Pulitzer of Nashville (Green Hills) provides my outfit for The Sami Cone Show each month. You can watch my previous shows to check out all my past outfits.

Even though the Lilly Sunshine Sale lasts two days, popular styles and sizes sell out quickly, so you really need to jump on as soon as the sale opens on the first day.

Lilly will release new styles on the second day (though they don’t specify the time). I checked around 9am CT on day two and found most of those styles were already sold out in my size already.

As soon as I know when the January Lilly sale dates are, I will announce them here.

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Shelley September 11, 2021 - 9:11 am

Be sure to not just try on at your local boutique but to buy from them as well…if they aren’t kept in business you won’t have somewhere to try things on! The sale is IN-STORE ONLY STARTING SUNDAY at signature (boutique, mom-n-pop) stores, then in-store and at their websites Monday and Tuesday. Shop Small 🥰🛍

Sami September 11, 2021 - 4:55 pm

Absolutely…I only say it that way because our local store is not participating in the sale. Thank you for reminding us to support local too!


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