How to Shop the Lilly Pulitzer After Party Sale 2024

by Sami

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Ain’t no party like the after party…especially when it comes to one of my favorite brands, Lilly Pulitzer. Their clothes hover on the higher end of my clothing budget, which is why I want to show you how to shop the Lilly Pulitzer After Party Sale 2024.

How to Shop the Lilly Pulitzer After Party Sale

Lilly Pulitzer Surprise Sale

Newly announced – there is a new Lilly sale! That’s right. The Lilly Surprise Sale has arrived.

Save up to 60% off (online only) April 5-7, 2024.

Lilly Pulitzer Sunshine Sale 2024

The first Lilly Pulitzer Sunshine Sale of 2024 took place January 3-5. You can log on right at 8 AM ET and expect to wait in a virtual que. I often find I get in faster on my phone vs. on my computer for whatever reason.

Get all the details about the Lilly Sunshine Sale

Lilly Pulitzer Sunshine Sale January 2024

Club Lilly members will gain early access to new sale items on both January 4 and 5. It’s free to join, but make sure you do it before the sale starts to get access.

Keep scrolling for my TOP ITEM in the Sunshine Sale…


Lilly Pulitzer After Party Sale 2024

It should come as no surprise that I Love Lilly Pulitzer (which is why they are my wardrobe sponsor of The Sami Cone Show). But I constantly hear two things from you that do surprise you about Lilly:

  1. How I afford it
  2. Some of the items you can’t believe come from Lilly Pulitzer!



Teddy Wrap: $39 (was $88)

At just $39 and “one size fits all”, the Teddy Wrap is the best buy in this year’s Lilly Sunshine Sale. It’s half cozy blanket, half warm scarf.

Complete with pockets, you’ll want to wear this everywhere, though it’s perfect for cozy days at home too. And the “Coconut” color is Lilly’s version of winter white, so it goes with absolutely everything. Buy one to keep and get another for a gift.

How I Afford Lilly Pulitzer

Let’s start with the zebra in the room (I had to say that because I’m in love with their original print, Heebees Zeebees, which you may have spotted me wearing on the September episode of my show). How do I afford to shop at Lilly Pulitzer?

Avanna Ruched Sweater in Everglades Green Heebee Zeebees

My number one tip for saving money on Lilly Pulitzer clothes is this: shop the After Party Sale. (Now known as the Lilly Sunshine Sale)

You’ll find savings up to 70% off! And while items sell out quickly, you’re getting to shop some of their best-sellers, not just the items that didn’t sell well.

I’ll also find deals on Lilly Pulitzer everywhere from eBay and TJ Maxx to private Facebook groups and even some department stores (like Belk).

When is the Next Lilly Pulitzer Sale?

The next Lilly Pulitzer sale is January 3-5, 2024. This will be the BIGGEST sale of the year, even though we’ve been seeing more Lilly sales pop up throughout the year. We’ll also find a gift with purchase every month too.

The Lilly Pulitzer After Party Sale typically happens twice a year. The prior fall Lilly Pulitzer sale happened in September. It took place online only, so check out those internet connections now.

Lilly Sunshine Sale Save the Date September

This last Lilly sale before that was in April. It was online only and called the Splash of Sunshine Sale.

Make sure you download the Lilly Pulitzer App and have notifications turned on because you’ll be the first to hear about the next sale…

Lilly Pulitzer App notification on Apple Watch before Sunshine Sale

As I mentioned, the After Party Sale is now known as the Lilly Sunshine Sale. FYI, the fall sale is much smaller than the January After Party Sale.

Other Lilly Pulitzer Sales

Lilly Pulitzer only used to offer one sale a year, but we’ve seen a big uptick in other Lilly Pulitzer Sales throughout the year lately. Here are some of the other ones to keep an eye out for:

Lilly Pulitzer Black Friday Sale

Black Friday at Lilly Pulitzer offered two different levels of savings:

  • Club Lilly members save 30% off your purchase
  • Everyone saves 25% off

It’s not as good as their annual sale savings, but if you’ve been eyeing that perfect holiday outfit, this is your chance to save some money.

Fall Lilly Sunshine Sale in September

Sometimes we see a Fall Sunshine Sale. If you’re a Club Lilly Member (SIGN UP FOR FREE), you can start shopping early IN STORES two days before the sale goes live online. Then everyone can shop the Lilly Pulitzer sale online two days later.

Check out my try-on session for the September 2023 Lilly Pulitzer Sale.


The Lilly Pulitzer Splash Sale took place June 28-30, 2023. This unexpected Lilly sale happened online and in participating signature stores.


Lilly Pulitzer announced that their one and only sale of the season would be April 14-16. For 3 days only, you got 30% off during the Spring Fling Sale. You can shop online and in the stores.

APS Online & In-Store

We saw this Lilly Sunshine Sale start unofficially in stores the Monday after Christmas. The official Lilly Sale happened online only.

Unlike the previous After Party Sale, the 2021 After Party Sale happened both online and in-store. HOWEVER, that depended on where you live.

Some stores have the sale, while others will not. Even if your local Lilly Pulitzer has an APS in-store, it’s best to verify hours before going.

Lilly Pulitzer Quick Links

I’ve put together quick links to some of my favorite Lilly Pulitzer styles, colors, and categories. I’ve listed them all in my Lilly Sunshine Sale post.

After Party Sale Schedule

If you’re looking for an After Party Sale schedule, I’ll keep track of all past sales here:

2024 Lilly Pulitzer Sale Dates

  • April 5-7, 2024
  • January 3-5, 2024

Lilly Pulitzer Sale Dates 2023

  • November 21-27, 2023
  • September 9-10 (in-store for Club Lilly members); 12-14 online
  • June 28-30, 2023 (Splash Sale)
  • April 14-16, 2023 (Spring Fling Sale)
  • January 5-6, 2023

2022 Lilly Pulitzer Sale Dates

  • September 12-14, 2022
  • April 18, 2022
  • January 3, 2022

2021 Lilly Pulitzer Sale Dates

  • September 12 (in select stores), September 13-14 (online)
  • January 2-5

2020 Lilly Pulitzer Sale Dates

The prior APS started around 8 am on Monday, September 14, 2020, and ended at 11:59 pm on Tuesday, September 15, 2020.

I say “around 8 am” because that’s when the queue begins online. Yes, you will often see tens of thousands of Lilly lovers “line up” online to get in. Remember this: DON’T REFRESH. You will be let into the site once it’s your turn.

The Summer 2020 After Party Sale only happened online. Typically, you’ll find sale prices both online and in-store, but I’m guessing they tried to cut back on crowds that year.

Lilly Pulitzer After Party Sale January

The bigger After Party Sale typically happens after the New Year. Typically it’s multiple days, but on January 3, 2022 for last Lilly Pulitzer After Party Sale was only one day.

Read up on the Lilly Pulitzer After Party Sale FAQ

How to Shop the Lilly Pulitzer After Party Sale

There are a few things to keep in mind if you want to find your top items, but there is one trick I’ve learned over the years: start adding items to your bag the night before!

While this will not guarantee they will stay in your bag once the APS starts, oftentimes they will. This way, you save yourself a ton of search time once you get on the site.

And because shipping is free over $25, I suggest you check out often. It’s happened where I’ve found the item I wanted in the size I wanted, but while I was looking for other pieces, it went out of stock.

Here is a recap of all my top tips & tricks for shopping the Lilly Pulitzer After Party Sale:

  1. Add items to your ‘tote’ the night before the sale starts (or at least make a running list of what you’re looking for so you can copy and paste into the search bar)
  2. Check out after each item you find you want (otherwise, they may sell out while you’re still shopping)
  3. Create an account at in advance of the sale (so you’re not wasting time entering your address or credit card info)
  4. Shop within one category or print first (if you know there’s a print you love, go after all the items you love in that color or print to increase your chances of getting them)
  5. Check back often (even though the APS only lasts two days, Lilly constantly adds new items and sizes)
  6. Use Multiple Devices (I don’t know why, but sometimes I’ll get in quicker with my computer than my phone)
  7. Try-on in-store (If possible, visit your local store before the sale starts to know how certain styles fit).
  8. Make a “Favorites List” throughout the year (use your notes app or Evernote – my #1 FAVORITE app – to keep track of items you love but can’t afford so you are focused the minute you enter the sale).

Remember, all items are FINAL SALE. There are no returns or exchanges. That means you need to be sure you love the item or are willing to try to re-sell it if you don’t.

Lilly May Surprise You

Earlier I mentioned two things people commonly ask me about Lilly Pulitzer and I didn’t want to leave you hanging. Almost every month after my show, I often hear, “I didn’t know Lilly Pulitzer made _________.”

That’s right, from navy sweatshirt dresses with sequins to black camo leggings to crocheted, fur-lined vests, people are constantly surprised by Lilly.

Of course, they’re still known for their bright and bold prints that I love. But over the years, Lilly has really rounded out their offerings, including shoes and jewelry. So whether you’re looking to fill your entire closet with Lilly or are learning to wear it alongside your other favorite brands, there are enough pieces to allow you to do exactly that.

What other After Party Sale questions do you have? Leave them in the comments below and I’ll do my best to answer them or point them to someone who can!

Lilly Splash of Sunshine Sale April 2022 Lilly Pulitzer sale

Lilly Pulitzer Sale 2024 Details

  • WHAT: Lilly Pulitzer Surprise Sale
  • WHEN: April 5-7, 2024
  • DISCOUNT CODE: None needed – you’ll see the savings on screen
  • WHAT YOU’LL SAVE: up to 60% off
    (During the Sunshine Sale, you save upwards of 75% off, but you typically see savings of at least 50% off!)


After the Sunshine Sale just ended, if you shopped, you should have received a code for $25 off a $100+ purchase. The code can be used in stores or online.

The Lilly Pulitzer Coupon code I received was SSJ-6IPOZAUWXG3L. Feel free to try it for yourself if you’d like.

LAST THING! Before you shop, make sure you join Lilly’s new rewards program, Club Lilly. I’ve spelled out all the Club Lilly details for you to check out too.

Lilly Sunshine Sale January 2022 Lilly Pulitzer sale

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DawnDee September 13, 2021 - 9:48 am

Dang. Just lost two of my favorite sweaters while still swiftly perusing……Wish I had read your blog prior to this Sept 13 online Summer Sale! thanks for the good tips.

Sami September 15, 2021 - 2:22 pm

Oh no! That’s heartbreaking! I’m so sorry that happened to you, but I’m so glad you know for next time now. Thanks for stopping by and for your kind words!

Cindy September 10, 2021 - 4:41 pm

You mention to put things in your cart the night before the Sunshine Sale starts. Can you put items in before then? I keep a cart going pretty much all the time! 😉
Thanks for the good info!!

Sami September 11, 2021 - 4:56 pm

Same! You definitely can, but sometimes I’ve noticed they’ve cleared my cart out before the sale and other times they don’t. You can also ‘favorite’ items in a wish list and that helps for easy access as well. (In addition to making a list with links in a notes app or Evernote). Happy shopping!

April September 1, 2021 - 8:39 pm

How will I know when the after party starts?

Sami September 8, 2021 - 9:49 am

I will update you as soon as I know in this post, but I’ve heard it should happen early September!

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