How to Shop the Lilly Pulitzer After Party Sale 2021

by Sami

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Ain’t no party like the after party…especially when it comes to one of my favorite brands, Lilly Pulitzer. Their clothes hover on the higher end of my clothing budget, which is why I want to show you how to shop the Lilly Pulitzer After Party Sale 2021.

How to Shop the Lilly Pulitzer After Party Sale

Lilly Pulitzer After Party Sale 2021

It should come as no surprise that I Love Lilly Pulitzer (which is why they are my wardrobe sponsor of The Sami Cone Show). But I constantly hear two things from you that do surprise you about Lilly:

  1. How I afford it
  2. Some of the items you can’t believe come from Lilly Pulitzer!

How I Afford Lilly Pulitzer

Let’s start with the zebra in the room (I had to say that because I’m in love with their original print, Heebees Zeebees, which you may have spotted me wearing on the September episode of my show). How do I afford to shop at Lilly Pulitzer?

My number one tip for saving money on Lilly Pulitzer clothes is this: shop the After Party Sale. (Now known as the Lilly Sunshine Sale)

You’ll find savings up to 70% off! And while items sell out quickly, you’re getting to shop some of their best-sellers, not just the items that didn’t sell well.

I’ll also find deals on Lilly Pulitzer everywhere from eBay and TJ Maxx to private Facebook groups and even some department stores (like Belk).

When is the Next Lilly Pulitzer Sale?

The Lilly Pulitzer After Party Sale typically happens twice a year. We are already looking forward to the next Lilly Pulitzer sale in January 2022. And make sure you download the Lilly Pulitzer App and have notifications turned on because you’ll be the first to hear about the next sale…

As I mentioned, the After Party Sale is now known as the Lilly Sunshine Sale and just happened September 12-14, 2021. FYI, the fall sale is much smaller than the January After Party Sale.

Lilly’s fall APS happened in select stores on September 12 and online September 13-14. Make sure to download the Lilly Pulitzer App on your phone and Apple Watch to get notified as soon as it launches.

Past After Party Sale Dates

The 2021 Fall Lilly Sunshine Sale was held September 12 in select stores and September 13-14, 2021 online.

The winter Lilly Pulitzer After Party Sale was the first weekend of January 2021: January 2 & 3 to be exact.
The Lilly online sale was January 4-5, 2021.

This weekend will technically serve as an in-store “preview” (for participating stores). The actual January After Party Sale began online Monday, January 4 around 8AM.

APS Online & In-Store

Unlike the last After Party Sale, the 2021 After Party Sale happened both online and in-store. HOWEVER, that depends on where you live.

Some stores will have the sale, while others will not. Even if your local Lilly Pulitzer is having an APS in-store, it’s best to verify hours before going. Of course, I would imagine social distancing will be enforced as well.

Lilly Pulitzer Quick Links

I’ve put together quick links to some of my favorite Lilly Pulitzer styles, colors and categories. I’ve listed them all in my Lilly Sunshine Sale post.

After Party Sale Schedule

If you’re looking for an After Party Sale schedule, I’ll keep track of all past sales here:

2021 Lilly Pulitzer Sale Dates

  • September 12 (in select stores), September 13-14 (online)
  • January 2-5

2020 Lilly Pulitzer Sale Dates

The prior APS started around 8am on Monday, September 14, 2020 and ended at 11:59pm on Tuesday, September 15, 2020.

I say “around 8am” because that’s when the que begins online. Yes, you will often see tens of thousands of Lilly lovers “line up” online to get in. Remember this: DON’T REFRESH. You will be let into the site once it’s your turn.

The Summer 2020 After Party Sale only happened online. Typically, you’ll find sale prices both online and in-store, but I’m guessing they tried to cut back on crowds this year.

Lilly Pulitzer After Party Sale January

The bigger After Party Sale typically happens after the New Year, so be on the lookout January 2-3, 2022 for the Next Lilly Pulitzer After Party Sale.

Read up on the Lilly Pulitzer After Party Sale FAQ

How to Shop the Lilly Pulitzer After Party Sale

There are a few things to keep in mind if you want to find your top items, but there is one trick I’ve learned over the years: start adding items to your bag the night before!

While this will not guarantee they will stay in your bag once the APS starts, oftentimes they will. This way, you save yourself a ton of search time once you get on the site.

And because shipping is free over $25, I suggest you check out often. It’s happened where I’ve found the item I wanted in the size I wanted, but while I was looking for other pieces, it went out of stock.

Here is a recap of all my top tips & tricks for shopping the Lilly Pulitzer After Party Sale:

  1. Add items to your ‘tote’ the night before the sale starts (or at least make a running list of what you’re looking for so you can copy and paste into the search bar)
  2. Check out after each item you find you want (otherwise, they may sell out while you’re still shopping)
  3. Create an account at in advance of the sale (so you’re not wasting time entering your address or credit card info)
  4. Shop within one category or print first (if you know there’s a print you love, go after all the items you love in that color or print to increase your chances of getting them)
  5. Check back often (even though the APS only lasts two days, Lilly constantly adds new items and sizes)
  6. Use Multiple Devices (I don’t know why, but sometimes I’ll get in quicker with my computer than my phone)
  7. Try-on in store (If possible, visit your local store before the sale starts to know how certain styles fit).
  8. Make a “Favorites List” throughout the year (use your notes app or Evernote – my #1 FAVORITE app – to keep track of items you love but can’t afford so you are focused the minute you enter the sale).

Remember, all items are FINAL SALE. There are no returns or exchanges. That means you need to be sure you love the item or are willing to try to re-sell it if you don’t.

Lilly May Surprise You

Earlier I mentioned two things people commonly ask me about Lilly Pulitzer and I didn’t want to leave you hanging. Almost every month after my show, I often hear, “I didn’t know Lilly Pulitzer made _________.”

That’s right, from navy sweatshirt dresses with sequins to black camo leggings to crocheted, fur-lined vests, people are constantly surprised by Lilly.

Of course, they’re still known for their bright and bold prints that I love. But over the years, Lilly has really rounded out their offerings, including shoes and jewelry. So whether you’re looking to fill your entire closet with Lilly or are learning to wear it alongside your other favorite brands, there are enough pieces to allow you to do exactly that.

What other After Party Sale questions do you have? Leave them in the comments below and I’ll do my best to answer them or point them to someone who can!

Lilly Pulitzer After Party Sale 2021 Details

  • WHAT: A sale that only happens twice a year at Lilly Pulitzer
  • WHEN: September 12-14, 2021
  • DISCOUNT CODE: None needed – you’ll see the savings on screen
  • WHAT YOU’LL SAVE: I saved upwards of 75% off before, but you’ll typically see savings of at least 50% off!
Lilly Online Sale 2021

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April September 1, 2021 - 8:39 pm

How will I know when the after party starts?

Sami September 8, 2021 - 9:49 am

I will update you as soon as I know in this post, but I’ve heard it should happen early September!

Cindy September 10, 2021 - 4:41 pm

You mention to put things in your cart the night before the Sunshine Sale starts. Can you put items in before then? I keep a cart going pretty much all the time! 😉
Thanks for the good info!!

Sami September 11, 2021 - 4:56 pm

Same! You definitely can, but sometimes I’ve noticed they’ve cleared my cart out before the sale and other times they don’t. You can also ‘favorite’ items in a wish list and that helps for easy access as well. (In addition to making a list with links in a notes app or Evernote). Happy shopping!

DawnDee September 13, 2021 - 9:48 am

Dang. Just lost two of my favorite sweaters while still swiftly perusing……Wish I had read your blog prior to this Sept 13 online Summer Sale! thanks for the good tips.

Sami September 15, 2021 - 2:22 pm

Oh no! That’s heartbreaking! I’m so sorry that happened to you, but I’m so glad you know for next time now. Thanks for stopping by and for your kind words!

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