Amazon’s third annual Prime Day sale will launch at 6pm (PST)/9pm (EST) on July 10th.
This year’s Prime Day will feature a run-up of five days of pre-Prime Day sales, each day offering a few deals to get customers amped for Prime Day.
Amazon says it will launch new deals as often as every five minutes throughout the sale.
This will be the biggest Amazon sales event ever, with more than 100,000 price cuts for Prime subscribers around the world. The retail giant is also planning to run countdown deals in the week running up to Prime Day 2017, kicking off with voice shopping on July 5th.
This year’s sale promises more deals than any other Amazon event in history, with two times as many TV deals as Black Friday and Cyber Monday combined in the US. Full details of these deals haven’t arrived yet, but if you can’t wait until this fall for a spending spree, and if you haven’t used your free 30-day trial for Amazon Prime just yet, this week might be a good time to sign up.
**Prime Day deals can only be purchased by Prime members.**