SEO Knowledge: Notes from Blissdom 2010

by Sami

This post may contain affiliate links, which means we may receive a small commission when you make a purchase at NO additional cost to you. Thank you for supporting our site in this way!

The following notes were taken from a workshop on SEO Knowledge presented by Ang England & Kelby Carr at Blissdom 2010:

SEO Knowledge

Write for search engines
Things that help with SEO also help with human readers
-(Sub heads – bullets – scan )

Online headers need to be very exact (what your post or page is about) – main way people find you – title is last place to be cute and clever

Go to Google and do a search before you start writing – what comes up is probably what your title should be. (What is this about?)
-Slight tweaking of a phrase can make a big difference
-Ex: mommy blogger, mom blogger: MOM BLOG, top 10 mom blog
(Google – keyword tool –click on global monthly search volume (keep use synonyms checked) – be sure people are searching it

Google Page Rank (how many people are linking to you) – each post or page is a doorway into your site
Google doesn’t see after a certain # of characters in your title: put the keywords in your title

****WP Setting – word press, permalink (LOOK FOR REDIRECT PLUGIN) (EMAIL TO MICHAEL)

ABC’s
A. Have an active title
-Start with a good, clear title (should be title tag next to Mozilla)
B. Use bolded subheadings (use Heading 3) – as opposed to just bolding
-Subheading for clarity, helps catch the eye
-work some of the words in your title into your subheading
C. Cut away the rambly fluff
Writing an online Article – how to’s and a basic template

Tag your photos too – people search for photos- google image search – use hypens between your words – alternative text

Do intro paragraphs for videos and then embed it

Categories = chapters
Tabs = index

HUB PAGE – a post to send people to other posts
put your links in a keyword sentence

At the end of post – call to action (what do you think, post a comment, read this) Link to other people

Weave your keywords/title throughout your post – words in title should be in first paragraph

Google pagerank, firefox browser extensions, seaquake, pagerank

Google: ‘How do I no-follow links’

Optimize your past posts – will re-index  your SEO’s, including your page titles – rework old content

When you repeat posts (Freebie Friday) put more interesting title at beginning (CVS freebie – Freebie Friday)

Install Google Analytics – look at referral from google (if under 50%, there’s a problem)

Get Clicky – to see what people are clicking on when they leave your site

Once a month link to top 10 books – do you want to subscribe? Call to action.

Take advantage of seasonal content

Create HUB PAGE with lots of resources – with links – and put in side bar

People love Top 10 Lists

Social Bookmarking (wilkipedia – no follow)
Curtsey, mom share, propeller, facebook fan page, stumbleupon.com, dig

Google.com/webmasters
-set preferred domain
-Claim a sitemap (please use rss feed as a sitemap) – not ideal, but a place to start

Content attracts, relationships keep

Search WP extension: “redirect” if you’re going to start changing page names

Type “link” into google and see who’s linking to you

**suite101.com
-introduction, bolded subheadings, image with caption that complements keyword phrases

You may also like

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More

Privacy & Cookies Policy